Access senior marketing and Sales leadership without the full-time cost
A Sydney fractional CMO gives your business access to senior marketing leadership without the cost or commitment of a full-time hire. It is a flexible and cost-effective solution for companies that need strategic direction, sales and marketing structure, and expert execution support to drive growth.
Free ConsultationHiring a full-time Chief Marketing Officer is not always practical. However, strategic sales and marketing direction is essential for business growth. A Sydney fractional CMO provides your organisation with experienced marketing leadership on a part-time or project basis, giving you the expertise of a senior marketer without the overhead of a full-time hire.
At Results 2Day, Christine Day works as your fractional CMO, bringing in-depth experience across sales, sales management, and marketing strategy. With a strong commercial mindset, she becomes an embedded part of your leadership team, aligning marketing with business goals and driving outcomes that matter.
Christine does more than just design the strategy. She ensures it is executed efficiently and effectively to achieve your business objectives, while maintaining a strong return on your marketing investment. Her role includes providing clarity, leadership, and accountability across all marketing activity.
This service is ideal for B2B companies, high-growth businesses, and organisations that require strategic direction and execution support, but are not yet ready to invest in a permanent internal resource. You gain access to a senior expert who understands how to structure your marketing, manage performance, and generate tangible results.
Sydney fractional CMO services may include strategy development, campaign planning and oversight, alignment between sales and marketing, lead generation and nurturing frameworks, marketing team leadership, and performance reporting. The scope is tailored to your business needs and can scale as your organisation grows.
If your business needs senior-level marketing leadership that is strategic, efficient, and focused on delivering measurable outcomes, a fractional CMO from Results 2Day offers a practical and cost-effective solution.
Companies finding their leads are not converting into sales opportunities
Businesses that are not acquiring enough qualified leads to meet growth targets
Teams spending too much time on outbound sales and not enough on building pipeline
Organisations needing more clients that match their ideal customer profile
Businesses relying solely on sales activity and lacking a demand generation strategy
Companies unsure which channels or campaigns are delivering results
Marketing teams without buyer personas, nurture journeys, or messaging that converts
Leadership teams lacking visibility into what works, what doesn’t, and why
B2B businesses needing better alignment between marketing and sales efforts
Organisations without a full-time senior marketer to guide strategy and implementation
Founders or business owners wearing too many hats and needing focused marketing leadership
Deep expertise in both marketing and sales
Strategic focus on business outcomes
Execution accountability with measurable results
Flexible engagement model to suit your business needs
A fractional CMO is a senior marketing leader who works with your business on a part-time or project basis. You gain the expertise of a Chief Marketing Officer without the cost or commitment of a full-time hire. At Results 2Day, this role is filled by Christine Day, who combines over 20 years of sales and marketing experience to bring clarity and direction to your growth efforts.
A consultant typically advises and steps back, leaving execution to your team. A fractional CMO goes further by taking ownership of strategy and ensuring it is delivered effectively. Results 2Day provides hands-on leadership, meaning you do not just get advice — you get accountability for results.
This service is ideal for B2B organisations, growth-focused companies, and businesses that need senior marketing expertise but are not ready for a permanent executive role. Many Results 2Day clients come to us when they want to scale faster, align sales and marketing, or attract high-value clients more consistently.
Typical responsibilities include building a tailored marketing strategy, leading or mentoring your marketing team, aligning sales and marketing, overseeing campaigns, introducing lead generation and nurturing frameworks, and reporting on performance. At Results 2Day, the focus is always on driving measurable business outcomes, not just activity.
Engagements are flexible. Some companies need only a few days a month for strategic oversight, while others require more time during key growth stages. Results 2Day adapts to your needs, scaling involvement to provide the right balance of guidance and execution support.
Clients typically see clearer strategy, better alignment between sales and marketing, stronger lead quality, shorter sales cycles, and improved return on marketing investment. Results 2Day measures success against real business outcomes such as revenue growth, profitability, and client lifetime value.
Christine Day becomes an embedded member of your leadership team. She brings a rare combination of corporate sales leadership and marketing strategy expertise, ensuring recommendations are both commercially sound and practical to implement. This approach gives businesses confidence that marketing is being managed strategically and with accountability.
Hiring a full-time CMO involves a high salary, benefits, and overhead. A fractional CMO delivers senior-level expertise for a fraction of that investment. Results 2Day provides a flexible engagement model, so you gain access to the right level of expertise without unnecessary cost.