SaaS marketing consultant

SaaS Marketing Consultant

If you’re not generating qualified leads, converting trials, or retaining customers, your growth is at risk.

Results 2Day provides strategic marketing support for SaaS scale-ups and enterprise software companies that are ready to move beyond tactical activity. We help build a marketing engine that delivers qualified leads, reduces churn, and drives sustainable revenue growth. Whether you are preparing for investment, entering new markets, or trying to make your marketing function more accountable, Christine Day, brings the clarity, structure and leadership needed to achieve real results.

Effective SaaS marketing must do more than generate brand awareness or push campaign activity. It must directly support your recurring revenue model by attracting the right customers, activating them quickly, retaining them through value delivery and expanding their account value over time.

You can engage Christine as a strategic SaaS marketing consultant or as a fractional CMO, depending on your growth stage and internal capacity.

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Do you face any of the following challenges?

Over-reliance on founder-led sales and word of mouth

Inconsistent or poor-quality lead generation

Long and unclear sales cycles with limited visibility

Low trial to paid conversion rates

Business goals are not being met

Limited understanding of CAC, funnel performance or attribution

If so, you’ve come to the right place!

You are not alone. Most SaaS businesses focus heavily on product and delivery but fall behind in strategic marketing. That is where Results 2Day steps in.

As your SaaS marketing consultant,  Christine brings 20 years of experience in enterprise software and B2B sales to create a clear, pragmatic marketing roadmap tailored to how your buyers think and act.

We work with B2B SaaS and IT consulting companies that have strong technical capabilities but lack internal marketing leadership. These businesses are often sales-driven and under pressure to grow, but do not have a clear, structured marketing function in place.

We address these issues with a structured, metrics-focused approach. As a SaaS marketing consultant, she provides practical marketing direction, alignment with sales and product, and the leadership to drive execution with accountability.

Results 2Day uses a data-driven approach to develop a marketing strategy, campaign and content schedule that converts and focuses on achieving business goals.

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SaaS growth visual by SaaS marketing consultant Results 2Day

What we deliver

  • A go to market strategy that defines your Ideal Customer Profile (ICP), positioning, channels and growth metrics
  • A full funnel marketing plan with clear demand generation and sales enablement alignment
  • Key Messaging that resonate across key personas and buying stages
  • Campaign and content plans tied to funnel performance and business priorities
  • Sales and marketing alignment processes with shared definitions and lead handover points
  • Product marketing and onboarding strategies to improve user activation and reduce early churn
  • Development of buyer personas and lead nurture programs for the full customer lifecycle
  • Funnel tracking, attribution frameworks and reporting structures for visibility and accountability
  • Internal marketing capability building through mentoring, process design and leadership

Why choose Results 2Day as your SaaS marketing consultant?

Christine brings a rare blend of enterprise software sales and marketing expertise combined with a commercial mindset. She understands the pressure SaaS companies face to scale quickly, demonstrate ROI and meet board level expectations.

We understand both the commercial and technical side of SaaS. We have sat in sales roles, run consulting teams, and now apply that experience to build marketing systems that drive growth.

Working with a SaaS marketing consultant means you stop wasting time on disconnected efforts and start building a pipeline that scales.

You will not get generic advice, inflated reports or disconnected campaigns. You will get a clear roadmap, realistic priorities and a plan that fits your internal capability and growth stage. Whether you need strategic clarity, leadership to guide your team or both, Christine delivers results, not overhead.

Strategic or fractional CMO engagement

For SaaS scale-ups and Series A or B companies without in-house marketing leadership, Christine can serve as a fractional CMO. She works directly with your leadership team to drive strategic marketing execution, manage resources and contribute to key business outcomes.

For enterprise software companies with established teams but needing sharper strategic focus, Christine can lead targeted projects such as audits, go to market planning, marketing team structure or funnel performance optimisation.

A SaaS marketing consultant who understands how to scale

If your SaaS business needs a clear marketing strategy, stronger alignment between teams or hands-on leadership to accelerate growth, contact Results 2Day. Whether through a one-off engagement or fractional CMO support, we help you turn complexity into structure and move from marketing chaos to commercial clarity.

Book a free consultation

Tell me about your business and what growth looks like for you. I'll come prepared.