Are you looking to grow your business significantly and sustainably? If so, you have come to the right place!
At Results 2Day, strategy is built around outcomes, not activity. As a strategic growth consultant, we work with businesses that want structure, clarity and measurable results from their sales and marketing efforts. Whether you need a growth strategy, a sales strategy, execution support or ongoing leadership, we deliver services tailored to your business goals.
A Results 2Day growth consultant helps businesses accelerate growth by bringing an external, objective perspective combined with deep sales and marketing expertise. Many companies reach a point where growth slows, leads are inconsistent, or marketing and sales are not aligned. A growth consultant identifies the gaps, creates a clear growth strategy, and ensures resources are focused on the right areas.
Businesses often lack the time or in-house skills to analyse their customer base, develop data-driven marketing strategies, or optimise the sales process. A growth consultant offers specialised experience across multiple industries and can quickly spot opportunities for improvement.
Key benefits include:
Aligning sales and marketing so both teams work toward the same growth objectives
Identifying the most valuable clients and building strategies to attract more of them
Reducing wasted spend on low-performing channels and focusing on high-impact activities
Bringing proven frameworks and tools to shorten the sales cycle and improve conversion rates
Providing an external viewpoint to challenge assumptions and uncover blind spots
By combining strategy with execution support, a growth consultant enables businesses to achieve measurable results faster and more efficiently than trying to solve these challenges internally.
Click on the video above to hear Christine’s answer to: “What does it mean to take a sales lens to marketing”
Growth Strategy
Your results-focused growth strategy becomes the blueprint for demand generation, brand positioning and content development. We review your current environment, clarify your value proposition and define your ideal customers using detailed buyer personas. From there, we map the buyer journey, define relevant KPIs and create a plan aligned with your objectives.
The ultimate aim is to positively impact the business’s bottom line and results. That’s why we named the company Results 2Day!
We review your current environment, understand your value proposition, customers and create buyer personas, including a content and social media strategy. Buyer Personas are an excellent way to understand your prospects so that you can digitally market to them efficiently and effectively. Read more about our Mapping Services here and our approach in our blog: Mapping the Buyer’s Journey.
To ensure that the buyer progresses from one stage to the next as quickly and efficiently as possible, we align content and buyer personas to each stage of the buyer’s journey as well as create a content workflow. The content workshop identifies potential questions and objections that the content needs to answer.
KPIs are set up to align with your business goals. The great thing about digital marketing is that the KPIs can be measured in real-time and campaign modifications are quick and easy. We develop a KPI and detailed action plan to ensure that the plan lives on.
Of course, we tailor your growth plan to your requirements and focus on what’s relevant to your sales and business goals.
Fractional CMO
If your business needs senior marketing leadership but not full-time headcount, Results 2Day offers fractional CMO services. Christine can assume a role as member of your leadership team, developing strategy, guiding execution, and ensuring marketing contributes to commercial outcomes.
A fractional CMO brings senior-level marketing leadership without the commitment of a full-time hire. The value lies not only in strategic direction but also in speed, flexibility and commercial alignment.
• Objectivity – Offers a fresh perspective, identifying gaps and opportunities that may be overlooked internally • Strategic planning and execution – Develops the marketing strategy and ensures it is implemented effectively, not just documented • Expertise on demand – Draws on deep experience to provide relevant, timely guidance as needed, without delay or dependency • Speed and efficiency – Leverages a network of proven tools, resources and best-practice frameworks to execute campaigns quickly • Risk mitigation – Reduces the risk of hiring the wrong full-time CMO by offering flexible, low-commitment access to senior expertise • Focus – Allows internal teams to stay focused on their core responsibilities while marketing is guided by experienced leadership • Flexibility – Scales support up or down depending on your stage, needs and growth goals • Commercial alignment – Brings a sales-informed approach developed from enterprise software experience • Cross-functional integration – Aligns marketing with sales, product and leadership to ensure all functions are working towards the same business outcomes
Corporate Events
Generate quality leads and create memorable experiences without the stress. With Results 2Day, your corporate events are not only well executed, they are commercially effective.
Once we identify your ideal customer profile, we work together to design a strategic event experience that attracts the right attendees and delivers results. This includes planning sought after giveaways, driving engagement on the day and ensuring everything runs smoothly so you can focus on what matters most — building relationships and converting leads.
Events can be powerful lead generation tools when they are planned with purpose. we manage the strategy, logistics and on the ground coordination to ensure your brand is positioned effectively and your team is supported from start to finish.
We can also attend and oversee the event to make sure everything stays on track. While you focus on engaging attendees and having meaningful conversations, we ensure we bring in the right people, collect the right data and hand over qualified leads to your team. You convert, we make sure they show up.
Services include:
• Event strategy, planning and execution • Development of giveaways and engagement tools aligned with your brand • On site support to maximise lead capture and attendee experience • Lead qualification and structured handover to your internal team
Audit
Beginning with understanding your business objectives, we then review your current marketing strategy, including your marketing footprint and campaign results compared to benchmarks. Then provide an independent review of the current situation along with any suggestions for change.
There are numerous advantages to reviewing your marketing, some of which are:
understand what is working and what isn’t
ensure that marketing efforts are aligned with business goals and objectives
get ahead of your competitors
generate higher conversion rates, by focusing on those channels and campaigns that produce the best ROI
achieve results more quickly and easily by monitoring KPIs
reduce costs by integrating marketing initiatives to reduce redundancy
drive demand generation
Social Media Strategy
Social media can drive real engagement when it is aligned with your buyer journey and business objectives. We define your strategy, identify the right channels and create a framework for content that focuses on your business objectives. Not every channel is right for every business.
Results 2Day’s has been providing social media strategy for more than ten years.
We make sure to prioritise the channels according to your business objectives. Strategic social media services include:
which social media channel is most appropriate for your objectives?
should you be advertising on each channel or only posting on your page?
how often should you post/advertise?
what is your target audience?
setup of tracking and reporting, which is crucial to determine campaign success
documenting the content schedule along with owners and timeframes which provides the basis for the social media schedule (tactics)
Workshops
Effective content starts with a clear understanding of your audience. We run tailored content workshops with key stakeholders to define buyer personas, uncover pains and objections and to build a content strategy that supports sales and lead conversion.
If your SaaS company is struggling to generate qualified leads, convert trials or retain customers, you need more than generic marketing tactics. Results 2Day has a wealth of experience with enterprise software and provides SaaS marketing services tailored to the unique demands of subscription-based businesses
Through a commercially focused lens, we help SaaS companies align marketing with sales, reduce churn and improve funnel performance.
Services include:
• Go to market strategy and ideal customer profile development • Trial to paid conversion optimisation • Product marketing and onboarding strategy • Campaign planning and content development • Sales and marketing alignment • Funnel metrics, attribution and performance reporting • Retention and lifecycle marketing frameworks
Whether you’re a scale-up preparing for investment or an enterprise software provider needing stronger alignment and clarity, Results 2Day can help your marketing function support sustainable SaaS growth.
Analytics
Marketing analytics turn insight into action.We establish your current performance baseline and build a reporting framework that tracks what matters. Regular analysis ensures continuous optimisation tied to your business goals.
Firstly we analyse how you are performing at the moment. This will set the benchmark to ensure that we are measuring, analysing and improving against KPIs.
Once the benchmark is established, this will form the foundation for new analysis comparisons. Regular reporting will aim to improve campaign performance and achieve business goals.
Marketing analytics is an essential part of marketing services and will help you stay competitive and achieve long-term success.
Services include:
Baseline assessment and benchmark setting
KPI definition aligned to business outcomes
Ongoing campaign reporting and insights
Recommendations to improve performance and ROI
Workshop to Identify High Value Clients
This workshop helps businesses define what high value clients mean in their context. Together we explore current customers, clarify the traits that align with their goals, and examine buying behaviours, decision criteria, and objections. The outcome is a clear client profile and a practical plan to prioritise resources and attract more of the clients that matter most to the business.
In this interactive session, we work with you to identify and define your high value clients. Those clients that can make a significant impact on your business. High value does not always mean the most profitable. It is defined by the criteria that matter most to your business. Perhaps, this could include ease of working relationship, impact on customer service, or long term growth potential. For example, where the goal is passive income, the criteria may look very different, focusing instead on recurring revenue streams.
We begin by clarifying where you want your business to go and what high value means in your context. Together, we create a weighting system to measure your existing clients and rank them. From there, we identify the top 20% of clients who will have the greatest impact on achieving your goals and develop clear client profiles around them.
The outcome is a practical framework that not only enables your business to focus resources on the clients that truly matter, but also drives transformative results. By aligning your energy with the right clients, your business gains clarity, efficiency, and momentum to achieve powerful business shifts.
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Tell me about your business and what growth looks like for you. I'll come prepared.
