Access senior marketing leadership without the full-time cost
A fractional CMO gives your business access to senior marketing leadership without the cost or commitment of a full-time hire. It is a flexible and cost-effective solution for companies that need strategic direction, marketing structure, and expert execution support to drive growth.
Free ConsultationHiring a full-time Chief Marketing Officer is not always practical. However, strategic marketing direction is essential for business growth. A fractional CMO provides your organisation with experienced marketing leadership on a part-time or project basis, giving you the expertise of a senior marketer without the overhead of a full-time hire.
At Results 2Day, Christine Day works as your fractional CMO, bringing more than 20 years of experience across sales, sales management, and marketing strategy. With a strong commercial mindset, she becomes an embedded part of your leadership team, aligning marketing with business goals and driving outcomes that matter.
Christine does more than just design the strategy. She ensures it is executed efficiently and effectively to achieve your business objectives, while maintaining a strong return on your marketing investment. Her role includes providing clarity, leadership, and accountability across all marketing activity.
This service is ideal for B2B companies, high-growth businesses, and organisations that require strategic direction and execution support, but are not yet ready to invest in a permanent internal resource. You gain access to a senior expert who understands how to structure your marketing, manage performance, and generate tangible results.
Fractional CMO services may include strategy development, campaign planning and oversight, alignment between sales and marketing, lead generation and nurturing frameworks, marketing team leadership, and performance reporting. The scope is tailored to your business needs and can scale as your organisation grows.
If your business needs senior-level marketing leadership that is strategic, efficient, and focused on delivering measurable outcomes, a fractional CMO from Results 2Day offers a practical and cost-effective solution.
Click on the image above to watch Christine’s answer to: “What is a Fractional CMO”
Click on the image above to watch Christine’s answer to: “When is a good time to bring in a Fractional CMO?”
Companies finding their leads are not converting into sales opportunities
Businesses that are not acquiring enough qualified leads to meet growth targets
Teams spending too much time on outbound sales and not enough on building pipeline
Organisations needing more clients that match their ideal customer profile
Businesses relying solely on sales activity and lacking a demand generation strategy
Companies unsure which channels or campaigns are delivering results
Marketing teams without buyer personas, nurture journeys, or messaging that converts
Leadership teams lacking visibility into what works, what doesn’t, and why
B2B businesses needing better alignment between marketing and sales efforts
Organisations without a full-time senior marketer to guide strategy and implementation
Founders or business owners wearing too many hats and needing focused marketing leadership
Deep expertise in both marketing and sales
Strategic focus on business outcomes
Execution accountability with measurable results
Flexible engagement model to suit your business needs
A Fractional CMO is a senior marketing leader who works with a business on a part-time or project basis, providing strategic direction without the cost of a full-time hire. The role focuses on defining and executing growth strategies, aligning marketing with business goals, and delivering measurable commercial outcomes.
A Fractional CMO differs from a marketing consultant by taking ownership of both strategy and execution. While consultants typically provide advice, a Fractional CMO is accountable for delivering outcomes, ensuring strategies are implemented effectively and aligned to business goals.
Businesses that benefit most from a Fractional CMO are growth-focused organisations that need senior marketing leadership but do not require a full-time executive. This includes companies scaling operations, aligning sales and marketing, or seeking more consistent acquisition of valuable clients.
A Fractional CMO is responsible for developing and executing a marketing strategy aligned to business goals. This includes leading marketing teams, aligning sales and marketing, overseeing campaigns, implementing lead generation frameworks, and reporting on performance using measurable metrics. This includes applying data and metrics to identify High Value Clients and prioritise growth initiatives based on measurable impact.
Working with a Fractional CMO typically results in clearer strategy, stronger alignment between sales and marketing, improved lead quality, shorter sales cycles, and more effective use of marketing investment. Success is measured through business outcomes such as revenue growth, profitability, and client lifetime value.
Working with a Fractional CMO typically results in clearer strategy, stronger alignment between sales and marketing, improved lead quality, shorter sales cycles, and more effective use of marketing investment. Success is measured through business outcomes such as revenue growth, profitability, and client lifetime value.
Results 2Day delivers Fractional CMO services using a data-driven approach grounded in industry-standard metrics and your business’s own data. This approach identifies High Value Clients and aligns marketing strategy directly to business goals, ensuring effort is focused where it delivers the strongest commercial outcomes.
A Fractional CMO provides senior marketing expertise at a significantly lower cost than a full-time CMO. Businesses gain access to strategic leadership without the overhead of salary, benefits, and long-term commitment.
Results 2Day uses a data-driven approach that applies industry-standard metrics to a business’s own data to identify high value clients. This differs from traditional marketing strategies that rely on assumptions or broad segmentation, enabling more focused and effective growth decisions.
A Fractional CMO uses data to analyse client performance, identify High Value Clients, and prioritise marketing activity based on measurable impact. By applying industry-standard metrics aligned to business goals, decisions are based on evidence rather than assumptions, leading to more effective and predictable growth outcomes.