B2B Sydney marketing strategy consultant

Marketing Strategy

A data-driven marketing strategy aligned to your business goals.

Using industry standard metrics and your own data to improve lead quality, conversion, and ROI.

If your marketing is not generating quality leads, your sales are taking too long to convert, or your business goals are not being met, it may be time to review your marketing strategy. At Results 2Day, we help businesses create clear, actionable marketing strategies that connect with the right audience, support sales outcomes, and deliver measurable return on investment.

Do you have any of these concerns?

If your marketing is not delivering the results you expect, these challenges may feel familiar.

Ads are not converting

Leads are not converting

Sales cycles are taking too long

Marketing ROI is too low

Business goals are not being met

Sales goals are not being met

If so, you’ve come to the right place for a marketing strategy!

Each marketing strategy is customised to your business goals, high value customer profiles, resources, and industry environment. The strategy is not just a plan, it is a practical roadmap and implementation guide for decisions, prioritisation of effort, and a path to drive exponential results.

The approach is grounded in the 80/20 Growth Strategy, applying industry standard metrics and your business’s own data to identify the clients already contributing the highest value. This changes how decisions are made. These insights shape a more focused strategy, so marketing effort is directed towards attracting and converting more of the clients that contribute most to your business goals while delivering meaningful commercial outcomes.

Effective growth depends on how well sales and marketing work together. This strategy is designed to support both, ensuring leads are not only generated but also more likely to convert.

Results 2Day uses a data-driven approach, applying industry standard metrics and your business’s own data to develop a marketing strategy, campaign and content schedule that converts and focuses on achieving business goals.

Christine Day - results-focused growth consultant

Christine Day is a marketing strategy consultant based in Sydney with over 20 years of experience in both marketing and sales.

She works directly with business owners and leadership teams to address common challenges such as low lead quality, unclear messaging, inefficient marketing spend, and limited visibility across the buyer journey.

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We help you answer questions like:

  • What pain points are your customers experiencing?
  • What messaging or positioning will drive engagement?
  • What influences their buying decisions?
  • Where are your customers active online and offline?
  • How do they prefer to receive information and guidance?
  • What are the most effective ways to reach and convert them?

Our marketing strategy report includes:

  • Key messaging tailored to each buyer persona
  • Potential case studies to reinforce trust and relevance
  • Insights into what works and what does not in your market
  • Detailed buyer personas covering behaviours, communication preferences, and decision-making
  • A mapped lead nurture journey to guide prospects through the funnel
  • Recommended focus channels for efficient engagement
  • Suggested campaigns with high conversion potential
  • A best-in-class marketing funnel tailored to your goals

We also offer hands-on support in the form of a Fractional CMO to help you implement the strategy, guide internal and external teams, and ensure marketing efforts deliver real business outcomes.

If you are looking for a marketing strategy consultant who brings structure, clarity, and commercial impact to your marketing, contact Results 2Day to discuss your goals.

Start Growing Smarter

Start growing smarter with a tailored, data-driven strategy that attracts High Value Clients, improves ROI, and helps you achieve your business goals.

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Frequently Asked Questions

A marketing strategy consultant helps businesses create clear, actionable strategies that connect with the right audience, support sales outcomes, and deliver measurable ROI. Unlike agencies that might focus on execution, a consultant develops a roadmap tailored to your business goals, customer profile, and resources.

Working with a local marketing strategy consultant gives you market insights that are specific to your industry and region. Christine Day, founder of Results 2Day, brings over 20 years of combined sales and marketing experience to help Australian businesses attract high-value clients, shorten sales cycles, and maximise marketing ROI.

You may need help if:

  • Ads or campaigns are not converting
  • Leads are not turning into customers
  • Sales cycles are taking too long
  • Marketing ROI is low
  • Business goals are not being met

If any of these sound familiar, a marketing consultant can bring clarity and structure to your approach.

Results 2Day marketing strategy consultants combine deep experience in both sales and marketing, using a data-driven process to uncover buyer behaviour, build detailed buyer personas, and align messaging with decision-making triggers. This ensures your strategy is evidence-based and focused on business outcomes, not just activity.

The first step is a free consultation. We’ll discuss your current challenges, review your goals, and identify how a tailored marketing strategy can deliver better outcomes for your business.

Book a free consultation

Tell me about your business and what growth looks like for you. I'll come prepared.