SaaS fractional CMO

SaaS Fractional CMO

If you’re not generating qualified leads, converting trials, or retaining customers, your growth is at risk.

Results 2Day offers SaaS fractional CMO services tailored to the needs of SaaS scale-ups and enterprise software companies. If your business is ready to scale but lacks experienced marketing leadership, a SaaS fractional CMO can provide the structure, focus and execution needed to deliver results without the cost of a full-time executive.

Christine Day works directly with founders and leadership teams to bridge the gap between strategy and delivery. With over 20 years of experience in enterprise software sales and marketing, Christine brings a commercial mindset, deep SaaS knowledge and the ability to align marketing with revenue.

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Who benefits from a SaaS fractional CMO

SaaS companies preparing for funding or market expansion

Scale-ups requiring exponential growth

Businesses with a tactical marketing function but no strategic direction

Founders managing marketing themselves without time to drive growth

Organisations with marketing activity but no clear measurement or ROI

Teams struggling with trial conversion, churn or poor lead quality

Does this sound like your business?

If so, you’ve come to the right place!

Christine addresses these issues with a structured, metrics-focused approach. As a SaaS fractional CMO, she provides practical marketing direction, alignment with sales and product, and the leadership to drive execution with accountability.

Results 2Day uses a data-driven approach to develop a marketing strategy, campaign and content schedule that converts and focuses on achieving business goals.

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Watch Christine answer the question:
“What is a Fractional CMO”
in her latest podcast with Jeremy Balius from Tech Exec Insights

A Fractional CMO can create exponential SaaS growth

What does a SaaS fractional CMO do?

  • A marketing strategy aligned with business goals, buyer journeys and product value
  • Positioning and messaging that clearly differentiates your product in a crowded market
  • Full-funnel demand generation plans, including content, campaigns and paid media
  • Sales and marketing alignment for long or complex buying cycles
  • Go-to-market planning for new products, markets or ICPs
  • Trial conversion, onboarding and retention strategies
  • Performance reporting, funnel metrics and attribution frameworks
  • Oversight of internal marketing staff, agencies or freelancers
  • Support for investor readiness and board-level reporting

Christine understands the unique pressures faced by SaaS companies. From funding milestones and burn rate management to investor expectations and recurring revenue models, she brings the insight and discipline needed to grow efficiently and sustainably.

Why choose Results 2Day as your SaaS marketing consultant?

Engaging a SaaS fractional CMO from Results 2Day means gaining strategic leadership without the cost or ramp-up time of a full-time hire. Whether embedded part-time in your team or supporting through a high-impact engagement, Christine provides direction, accountability and a focus on what drives growth.

Strategic or fractional engagement

For SaaS scale-ups and Series A or B companies without in-house marketing leadership, Christine can serve as a fractional CMO. She works directly with your leadership team to drive strategic marketing execution, manage resources and contribute to key business outcomes.

For enterprise software companies with established teams but needing sharper strategic focus, Christine can lead targeted projects such as audits, go to market planning, marketing team structure or funnel performance optimisation.

Is it time to strengthen your marketing leadership?

If your SaaS business is at a growth stage but lacking strategic marketing leadership, Results 2Day can help. Engage Christine Day as your SaaS fractional CMO to lead your marketing function, build internal capability and ensure your marketing delivers measurable business outcomes.

Frequently Asked Questions

A SaaS Fractional CMO service gives your business access to senior marketing leadership without the cost of a full-time Chief Marketing Officer. It is designed for SaaS companies that need results-focused growth strategies, sales alignment, and measurable results.

Hiring a SaaS Fractional CMO helps software businesses scale faster. You gain expert leadership that improves trial conversion, reduces churn, attracts high-value clients, and ensures every marketing activity is tied directly to revenue.

SaaS scale-ups, enterprise software companies, and founders preparing for funding often benefit most from a SaaS Fractional CMO. It is also ideal for teams with tactical marketing activity but no strategic direction.

A SaaS Fractional CMO develops go-to-market strategies, aligns sales and marketing, builds campaigns, and implements retention programs. This ensures consistent lead quality, shorter sales cycles, and long-term SaaS growth.

Results vary by business, but most SaaS companies see improved trial conversion, higher retention, faster revenue growth, and stronger investor readiness when working with a SaaS Fractional CMO.

Absolutely! A SaaS Fractional CMO can prepare board-level reporting, growth strategies, and performance metrics that demonstrate scalability and position your company for successful funding rounds.

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Tell me about your business and what growth looks like for you. I'll come prepared.