80/20 Growth Strategy:
Growth Strategy Consultant 

Does Growth Feel Harder Than It Should?
Most businesses grow by increasing activity. That often works in the early stages. However, as a business matures, increasing activity alone may not be the most effective path to sustainable growth.

The 80/20 Growth Strategy takes a more focused approach.

Proprietary Methodology
Developed by Christine Day, author of 80/20 Growth Strategy and developer of the 80/20 2Day software platform, the methodology uses your business’s own data and industry-standard metrics to identify the clients contributing disproportionately high value to your business goals. Those insights then shape sales, marketing and resource allocation.

The result is shorter sales cycles, stronger resource allocation, and more predictable growth without unnecessary complexity and wasted effort or resources.

Explore 80/20 Growth Strategy

A 30-minute call to explore your growth goals and whether the 80/20 Growth Strategy is the right fit. No obligation.

 

Watch a quick overview of the 80/20 Growth Strategy

Trusted by SaaS, B2B and growth-focused businesses.

Smart Growth Starts with Results 2Day

Operationalising the 80/20 Growth Strategy

Identify High Value Clients for Exponential Growth with Less Effort

 

80/20 Growth Strategy Book

80/20 Growth Strategy - How to Identify High Value Clients for Exponential Growth with Less Effort

& 80/20 2Day Software

Results 2Day 80/20 Software
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Attract better clients • Reduce wasted spend • Improve ROI • Achieve exponential growth

What is the 80/20 Growth Strategy?

It’s a methodology to:

Identify the clients driving disproportionately high business value
Drive growth with less effort
Improve Efficiency
Utilise your own data
Align business goals to industry-standard metrics 

 

 

Is Your Growth Strategy Missing Something?

  • Are you frustrated by inefficient growth that doesn’t achieve business objectives?
  • Are your sales and marketing efforts attracting the right type of clients?
  • Do you need to reduce sales cycles?
  • Do you know who your high value clients are?
  • Do you deeply understand your high value clients including what motivates them and prevents them from making buying decisions?
See How Results 2Day Solves This

Why Results 2Day?

Enterprise Sales & Marketing Expertise

Most consultants understand marketing and growth, but few have held executive positions at complex enterprise software companies. Results 2Day combines decades of enterprise sales and end-to-end marketing expertise to create strategies that align with how customers buy and what drives revenue.

Evidence, Not Assumptions

Every strategy is grounded in market research and buyer insights. No cookie-cutter reports, only data-driven strategies that uncover what truly influences your ideal customers and where the strongest opportunities exist.

Focus on High-Value Clients

Results 2Day helps identify the clients that create the greatest value for your business, based on your goals. We utilise industry-standard metrics to identify your high value clients and then build a strategy to attract, convert and retain more of those clients, creating a clear path to sustainable growth.

ROI at the Core

Aligning sales and marketing efforts to ensure resources are invested where they deliver the strongest return. Using data-driven insights, we focus on high value clients, eliminate wasted spend, and turn marketing investment into measurable growth and efficiency gains.

 

 

How Results 2Day Turns 80/20 Strategy into Growth

The 80/20 Growth Strategy identifies the clients generating disproportionately high business value. Results 2Day then helps businesses align sales, marketing, and growth strategy around those insights to drive more efficient long-term growth

80/20 Growth Strategy

Build a tailored growth plan using the 80/20 Growth Strategy to identify High Value Clients and prioritise what drives measurable results.

Fractional CMO

Senior marketing leadership to implement the 80/20 Growth Strategy across sales and marketing without the cost of a full-time executive.

Workshops

Collaborative workshops that align teams around High Value Clients, map their buyer journeys, align content to objections and pain points, and create actions to drive growth.

Growth Analytics

Measure what matters most. Use data to improve ROI, refine decisions and strengthen client quality.

Trusted By Business Leaders

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Cam Elliot
Country Director, GoodHabitz

“Christine is a growth strategy consultant with an excellent understanding of online and offline lead generation. She dives deep into the brand to bring it to life and align with our ideal customer profiles. She is a pleasure to work with and I would highly recommend her services to anyone looking for a senior marketer.”

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Deane Hornsby
Head of APAC Marketing, Kronos

“As the Head of Marketing for Kronos, I employed Christine to help establish our SMB Workforce Management solutions and enable our new SMB team in Australia. Starting with the customer in mind, Christine surveyed customers and prospects alike to test the messaging and value proposition. From the learnings, she conducted a content workshop with the sales team to identify content requirements by mapping pain and objection questions to value, producing playbooks and quick reference guides to assist the team, which aligned with the customer/prospects’ business imperatives. The process, output and outcomes were well received by the SMB GM and team, and the process Christine implemented contributed to the successful growth of the SMB business.”

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Ryan Morrell
Chief Revenue Officer, daisee

“We asked Christine to help us develop and execute our marketing strategy. We are an Australian-based start-up with no formal Marketing Director role but very talented people to execute our key activities. As a SaaS company, our primary focus is driving growth through targeted events, brand awareness, and the development of case studies and customer testimonials to support our value proposition. Christine has a combination of skills and experience that made her a perfect fit for our focus on growth at daisee – exceptional marketing expertise and deep experience in sales. Christine is high-energy, driven, and focused on delivering results. I highly recommend her.”

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Learn the Methodology Behind the Results 2Day:

80/20 Growth Strategy:
Identify High Value Clients for Exponential Growth with Less Effort

Identify your top 20% of clients objectively, utilising your own data

Options for the remaining 80%

Designed for leaders seeking exponential growth with less effort

Buy The Book
80/20 Growth Strategy Book
Christine Day

Meet Christine Day –

Creator of the Proprietary 80/20 Growth Strategy

Author of 80/20 Growth Strategy Book and Software – Helping Businesses Identify High Value Clients for Exponential Growth with Less Effort.

  • 20+ years experience
  • Enterprise software sales, marketing & senior management leadership roles including IBM, Insight, Fujitsu
  • 80/20 Growth Strategy methodology creator, software and book author

Ready to Identify the Clients Driving Your Best Growth?

Results 2Day helps businesses identify the clients driving the greatest business value, then align sales, marketing, and growth strategy around those insights to achieve more focused, efficient growth.

Frequently Asked Questions

A growth strategy consultant helps businesses improve revenue performance, marketing efficiency and sales outcomes through practical strategies tied to measurable commercial goals. Results 2Day combines data, market insight and execution planning to create sustainable growth.

Results 2Day uses a proprietary 80/20 Growth Strategy that helps businesses identify High Value Clients using their own data. This creates a sharper focus on the clients most aligned to growth goals, reducing wasted spend and improving ROI.

Results 2Day works with growth-focused businesses seeking stronger commercial performance. Often they are SaaS and Tech, B2B organisations, founders and leadership teams.

Common issues include slow growth, poor lead quality, long sales cycles, unclear positioning, wasted marketing spend, low ROI and lack of alignment between sales and marketing.

Results 2Day provides proprietary 80/20 growth strategy, Fractional CMO leadership, workshops and practical execution guidance to help businesses implement growth plans effectively.

The 80/20 Growth Strategy methodology uses your own business data and industry-standard metrics to identify the clients creating the highest value. This allows smarter decisions on acquisition, retention and growth investment.

Book a free consultation to discuss your business goals, current challenges and whether Results 2Day is the right fit.

Book a free consultation

Tell me about your business and what growth looks like for you. I'll come prepared.