Do you ever feel that running your business is harder than it should be?
Perhaps you notice that workload is increasing at an even greater trajectory than growth?
Do you sometimes find complexity and effort building, yet the results do not always feel proportional?
Have you begun to wonder whether there might be a different way to grow? A way that feels more focused, aligned, and deliberate about the outcomes you are trying to achieve?
You may have heard of the 80/20 principle.
The idea that a small proportion of inputs can generate a disproportionately large share of results is widely recognised in business. Books such as The 80/20 Principle, 80/20 Sales & Marketing, and 10X Is Easier Than 2X have helped popularise the concept.
Many leaders find the idea compelling. Yet the practical question often remains.
Everyone seems to be talking about 80/20… but how do you actually identify high value clients – the 20% inside your own business?
Without a way to see it clearly and objectively, the principle can remain interesting in theory but difficult to apply in practice.
This question stayed unanswered long enough to lead Christine Day to a disruptive shift in growth strategy. This led to the development of the 80/20 software and the 80/20 Growth Strategy book – Identifying High Value Clients for Exponential Growth with Less Effort.