How to Identify High Value Clients Workshop

Content Strategy Workshop

Defining the Content to Guide Buyers Through the Journey with Maximum Efficiency.

If your content is not generating leads, supporting sales, or aligned with your buyer journey, it’s time for a strategic reset. The Results 2Day content strategy workshop helps you define your audience, clarify your messaging, and plan content that moves prospects through the funnel.

This is not just a content brainstorm. It is a structured working session where we identify your ideal customer profile, map pain points, surface objections, and develop a content framework that supports your commercial goals.

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Click on Christine’s image to hear her answer to: “How can marketing shorten the sales cycle?” and also hear her overview of the content strategy workshop.

Objective

The objective of the workshop is to define the content to move buyers from one stage of the buyer’s journey to the next. It is an opportunity for key stakeholders to buy in to the content strategy. A clear content strategy is critical to the success of the overall marketing strategy since it drives buyers. From my experience, the best way to develop a content strategy is to run a workshop with key stakeholders, including sales.

objectives of a content strategy workshop copy
Outputs of the content strategy workshop

What to expect

Once the buyer personas are understood along with their likes, dislikes, behaviour and digital footprint, the content workshop can be conducted. It is designed to move your buyer to the next phase of the buyer’s journey by providing them with the content they need. During the workshop, we understand each buyer’s pains and objections and serve them content to solve their pains and answer their objections so they can move to the next phase of the buyer’s journey as quickly and efficiently as possible.

What we cover

  • Who your buyers are and how they make decisions
  • What content they need to move to then next stage of their journey
  • Common objections and how content can overcome them
  • Gaps in your current content and where to focus
  • Planning themes, formats and channels
  • Creating a clear content calendar and accountability framework

Whether you’re launching a new campaign, refining your messaging or improving lead quality, this workshop delivers a practical, business-aligned content strategy you can implement immediately.

Why the content strategy workshop is important

Without a clear content strategy, businesses risk creating activity without impact. Content is the engine that moves buyers forward, and without direction, growth stalls. The content strategy workshop ensures every piece of content has purpose, relevance, and measurable effect

Facilitated by Christine Day, who brings more than 20 years of sales and marketing leadership, the workshop ensures your content strategy is commercially grounded, practical, and focused on measurable outcomes.

Duration

The content strategy workshop normally takes half to one day to run. It begins with an understanding of buyer personas and behaviours. You will leave with a practical content calendar, a structured library of themes, and a clear publishing schedule across blogs and social channels — all mapped to buyer needs and commercial goals

Content Strategy workshop

Frequently Asked Questions

The workshop is designed to help your business define the right content to move buyers through their decision journey with maximum efficiency. Rather than ad-hoc content creation, you gain a structured plan that directly supports sales, aligns with your commercial goals and reduced buyer friction.

Unlike an informal brainstorm, the Results 2Day workshop is structured and evidence-based. We focus on your buyer personas, their pain points, and decision-making process. This ensures every piece of content has a clear purpose and is built to influence real outcomes.

 

Key stakeholders should be involved, typically including business leaders and sales. This ensures alignment across the organisation and buy-in from the teams responsible for execution.

You leave with a content schedule tailored to your buyer personas, a content calendar, and clarity on the formats and channels that will deliver the most impact. These outputs will provide a content schedule for immediate execution.

 

The content strategy workshop usually runs for half a day to one full day, depending on the scope and the number of participants. It is designed to be intensive, collaborative, and highly productive.

B2B companies, growth-focused and scale-up organisations, and businesses that rely on content to generate leads and support sales gain the most value. Many Results 2Day clients run this workshop when launching new campaigns, refining messaging, or improving lead quality.

Content drives the buyer journey. Without a clear strategy, businesses risk producing content that does not convert, leaving sales teams unsupported. A content strategy workshop ensures your investment in content directly contributes to lead generation, sales conversion, and long-term growth.

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Tell me about your business and what growth looks like for you. I'll come prepared.