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Christine Day

Growth Strategy Expert | Fractional CMO | Marketing Strategist

Christine Day is a growth strategy expert with over 20 years of experience in sales, sales management, and marketing. She partners with businesses to create data-driven, results-focused marketing strategies that align with commercial goals and deliver measurable outcomes.

Christine’s background includes senior sales roles in global software companies such as IBM, Fujitsu, and Insight Enterprises, giving her a deep understanding of how marketing and sales must work together to generate demand and drive revenue. Her unique perspective as a marketing strategy consultant is grounded in both strategic thinking and hands-on execution.

Having spent decades overachieving sales quotas, Christine combined her sales expertise with marketing in 2013, forming Results 2Day as a fusion of marketing and sales consulting. In the last ten years, she has consulted with B2B SaaS start-ups, companies requiring high growth, as well as, B2C and not-for-profit organisations. 

As a growth strategy expert, Christine specialises in building clear, actionable plans that cut through digital noise and drive results. Through fractional CMO services, strategy development, and demand generation consulting, she brings structure, direction, and accountability to marketing efforts.

Core Focus Areas:

What does Results 2Day mean?

Yes, the name Results 2Day is a play on my surname, but more importantly, it reflects what I deliver: marketing that drives business results.

With a career foundation in enterprise software sales and senior management, I understand what it takes to grow a business. My extensive sales background means I bring a commercial mindset to marketing. I work seamlessly with both sales and marketing teams to ensure strategies are aligned to revenue and business outcomes.

Having spent more years than I care to remember achieving quotas, and leading high-performing teams, I now help businesses achieve measurable growth through structured and practical marketing.

As a growth strategy expert, I believe marketing must do more than create awareness. It must support each stage of the customer journey. From first touch through to conversion and retention, I help you engage the right buyers with the right message at the right time.

I believe that good sales and marketing practices can transform a modern business. I am passionate about sales and marketing and the profound impact that it can have on an organisation.

Why Results 2Day is your Growth Strategy Expert

Results 2Day provides complete, results-focused marketing support. This includes:

  • Strategic services such as marketing assessments, audits and the development of tailored marketing plans

  • Mapping the buyer’s journey, defining buyer personas and identifying your ideal customer profile

  • Planning content and campaigns

  • On going fractional CMO services to ensure strategy is implemented to maximise results.

You can explore these topics further: Mapping the Buyer’s Journey and Understanding Buyer Personas.

Whether you are just starting or looking to improve current performance, I begin by assessing your goals and understanding the state of your current marketing. Then I build a strategy that meets your objectives.

No matter what stage you are at in your marketing journey, Results 2Day can help you take the next step and achieve the outcomes you are looking for. My extensive sales background means I market with a results focus. 

If you are ready to work with a growth strategy expert who understands both sales and marketing and both strategy and execution, contact me via email

Book a free consultation

Tell me about your business and what growth looks like for you. I'll come prepared.