Articles

SaaS Buyer Personas

SaaS high value buyer personas move beyond generic profiles and into evidence-based insight. By interviewing top clients and uncovering how they make decisions, what obstacles slow them down, and which channels they trust, SaaS leaders can create personas that guide precise sales and marketing strategies. The result is the...

Identifying SaaS High-Value Clients

For SaaS companies, high value clients are not defined by one universal measure. Each business must determine what value means in its own context, whether it is high contract value, low churn, efficient support needs, or expansion potential. By applying weightings to these criteria and using AI to analyse...

What Is a Growth Consultant?

Find out what is a growth consultant and why do businesses need this sales and marketing advantage.

Why do we need a growth strategy?

Do you need a marketing strategy? Learn the signs and benefits of having a tailored plan to reach goals and improve ROI.

Do you need a Marketing Strategy?

Do you need a marketing strategy? Learn the signs and benefits of having a tailored plan to reach goals and improve ROI.

How to Identify High Value Clients – Workbook Download

Identifying high value clients goes beyond revenue. It reveals who drives profit, efficiency, and growth so you can focus resources where they matter most.

Reduce Marketing Spend and Improve Results

Many businesses are under pressure to achieve more with smaller marketing budgets. The answer is not always to cut activity, but to focus spend where it delivers the greatest return. By understanding how your buyers make decisions and uncovering underused channels that align with their journey, you can reduce...

How to attract high-value clients and run a leaner business

In an uncertain 2025, attracting high‑value clients is essential to running a leaner, more profitable business. This article explains how data‑driven marketing, targeted buyer personas, and strategic resource allocation can help Australian businesses reduce costs, shorten sales cycles, and improve returns.

Buyer Personas

Creating buyer personas is a foundational step in building effective marketing strategies tailored to your best clients. At Results 2Day, we guide you through the process of developing clear and actionable buyer personas by focusing on: Understanding the goals, challenges and decision making criteria of your ideal customers Mapping...

Buyer Psychology

Learn how buyer psychology shapes decisions and discover practical insights to market and sell your product or service better.

How to Optimise your email marketing

The Buyer’s Journey

Understanding and mapping the buyer’s journey is not a luxury. It is essential to reduce buyer friction and reduce the sales cycle. Providing the right content at each stage of the buyer's journey moves the buyer to the next stage and reduces the sales cycle. By mapping these stages,...

Colour Psychology and Marketing

Aligning Social Media ROI Metrics to Business Objectives