Podcast Guest Focused on Business Growth with Less Effort

Christine Day is a growth strategist, founder of Results 2Day, and author of 80/20 Growth Strategy, supported by a software platform that puts the methodology into practice. Based in Sydney, she brings more than two decades of experience in enterprise software sales and marketing, including leading teams and managing significant commercial portfolios across multiple markets.

Her work helps businesses move away from assumption-based growth strategies and towards a more precise, data-driven approach using real client and financial data. At the centre of this is the identification of High Value Clients, using industry-standard metrics applied at the client level to create a clear, objective picture of where value is actually generated.

Christine’s book addresses a gap in traditional 80/20 thinking. While many authors promote the principle, they stop short of showing businesses how to identify their top 20% in a practical, measurable way, or what to do with the remaining 80%. She introduces a structured, step-by-step methodology that translates a business’s goals into measurable criteria, aligns clients to a defined north star, and provides clear options for managing the broader client base.

This approach is particularly relevant in times of economic uncertainty. By grounding decisions in data rather than assumptions, it enables leaders to identify underutilised resources, prioritise with confidence, and focus effort where it delivers the strongest commercial return, achieving exponential growth with less effort by focusing on what already drives value within their business.