Results-focused marketing services

I review your current environment, understand your value proposition, customers and create buyer personas, including a content and social media strategy.  Buyer Personas are an excellent way to understand your prospects so that you can digitally market to them efficiently and effectively. Read more about our Mapping Services here and our approach in our blog: Mapping the Buyer’s Journey.

To ensure that the buyer progresses from one stage to the next as quickly and efficiently as possible, we align content and buyer personas to each stage of the buyer’s journey as well as create a content workflow. The content workshop identifies potential questions and objections that the content needs to answer.

KPIs are set up to align with your business goals. The great thing about digital marketing is that the KPIs can be measured in real-time and campaign modifications are quick and easy. We develop a KPI and detailed action plan to ensure that the plan lives on.

Of course, I tailor your marketing plan to your requirements and focus on what’s relevant to your sales and business goals.

A fractional CMO can add value in a number of ways

• objectivity – bring a fresh, strategic perspective to the business
• flexibility – you can tailor the services on an as needed basis
• strategic planning and execution – the CMO can set the strategy and oversee it’s implementation
• expertise – over time, the CMO will have a deep understanding of  the business and will provide quick and relevant information on an as neeeded basis.
• cost effective – provides skills and experience that are normally expensive to bring to organisations on a full time basis
• speed and efficiency – the outsourced CMO brings a network of proven resources and tools to enable quick and efficient campaign implementation
• risk mitigation – it is often difficult to find the right full-time employee. with an outsourced CMO you
• focus – by hiring an outsourced CMO the team can focus on their core competencies

I can plan the event as well as attend to make sure the day/s runs to plan and we bring in as many quality leads as possible. I take the stress out of event planning to make sure you focus on what you do well, talking to attendees and converting them to prospects. I bring them in and you convert them.  It’s great teamwork!

There are numerous advantages to reviewing your marketing, some of which are:

• understand what is working and what isn’t
• ensure that marketing efforts are aligned with business goals and objectives
• get ahead of your competitors
• generate higher conversion rates, by focusing on those channels and campaigns that produce the best ROI
• achieve results more quickly and easily by monitoring KPIs
• reduce costs by integrating marketing initiatives to reduce redundancy
• drive demand generation

I make sure to prioritise the channels according to your business objectives. Strategic social media services include:

• which social media channel is most appropriate for your objectives?
• should you be advertising on each channel or only posting on your page?
• how often should you post/advertise?
• what is your target audience?
• setup of tracking and reporting, which is crucial to determine campaign success
• documenting the content schedule along with owners and timeframes which provides the basis for the social media schedule (tactics)

A clear content strategy is critical to the success of the overall marketing strategy since it is what drives buyers. From our experience, the best way to develop a content strategy is to run a workshop with key stakeholders.

The objective of the content workshop is for all key stakeholders to buy in to the content strategy.  A clear content strategy is critical to the success of the overall digital marketing strategy since it is what drives buyers.  From our experience, the best way to develop a content strategy is to run a workshop with key stakeholders.

The content workshop normally takes half to one day to run. It begins with an understanding of buyer personas and behaviours.  A content library, blog schedule and social media schedule are the outputs.

It involves a variety of techniques including keyword research, on-page optimisation, content creation, and link building. By implementing these, you can improve their website’s ranking on search engines, making it easier for potential customers to you online.

There are several key aspects of website maintenance that are critical to the success of a website. These include updating website content, monitoring website performance, ensuring website security, and fixing any technical issues that may arise. Although server technical issues are outside the scope of Results 2Day I can liaise with your hosting provider and website developer, to ensure technical issues are resolved.

Updating website content is an important part of website maintenance. This involves adding new content, updating existing content, and removing outdated content. Regularly updating website content ensures that the website remains relevant, engaging, and useful for visitors. It can also help improve search engine rankings by ensuring that the website is regularly updated with fresh, relevant content.

Once the benchmark is established, this will form the foundation for new analysis comparisons. Regular reporting will aim to improve campaign performance and achieve business goals.

As you can see, marketing analytics is an essential part of marketing services and will help you stay competitive and achieve long-term success.