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Australian Benchmark Conversion Rates

One of the main reasons we love digital marketing is that it’s easy to measure success. You can measure page views, click-through rates, impressions, conversion rates, the list is endless! The objective of this blog is to understand advertising benchmark conversion rates so you can compare your results against others. ...

Buyer Psychology

Understanding your buyer is key to good digital marketing. This includes understanding their interests, likes/dislikes and defining characteristics. We use buyer personas for this and you can read about buyer personas in our blog and you can download our buyer persona template here. This blog will extend this understanding to buyer psychology...

Buyer Personas

Buyer Personas have been around since 1999, initially to assist software designers to focus on usability. These days, digital marketers are using buyer personas to understand buyer behaviour and how to best tailor marketing messages for success. Why don’t you check out Results 2Day’s special Buyer Persona Creation Offer? It...

Monetise Your Free App

Everyone wants an app these days…. But really, should we? What do we want to achieve? If it is to make money, is that possible or are apps simply a way to drive customers to a website or provide an extra service? If making money from your app is...

Retargeting

What is the difference between remarketing and retargeting? Both remarketing and retargeting are terms used to refer to the use of cookies to serve ads to previous visitors of your website. Google uses the term remarketing for their version of this process. However, remarketing has historically been used for...

The Importance of Sentiment Analysis in Social Media

So what is sentiment analysis? Google dictionary defines it as: the process of computationally identifying and categorising opinions expressed in a piece of text, especially in order to determine whether the writer’s attitude towards a particular topic, product, etc. is positive, negative, or neutral. Simply put, for the purposes...

Do you really need a Digital Marketing Plan?

These days, buyers rarely pick up the phone when salespeople call. They expect to research, short-list and decide on purchases, on their own with the help of the Internet over salespeople. Even top-end B2B buyers do much of their research online prior to having contact with a salesperson. That...

How to Optimise your email marketing

Even though the focus is shifting heavily to social media, we shouldn’t forget the impact of targeted email marketing. According to Mark the Marketer, email marketing delivers the highest ROI at $44.25 for every dollar spent (SEO ranked second at $22.24 and banner ads yielded the lowest ROI). It sounds compelling, doesn’t it! Email...

Mapping The Buyer’s Journey

When Digital Marketing is mentioned, most people immediately think SEO and keywords. Which of course are very important. I am sure you can find a lot of information on how to optimise your SEO. However, my sales management background automatically gets me thinking about automating and mapping the buyer’s...

The best times to post on social media

Have you ever posted on social media and thought, “what a great post!”, only to be disappointed that it didn’t get the results you hoped for? It may have been that only a few people saw the post and, therefore, it didn’t generate the maximum potential shares and reach....

Social Media Statistics

Statistics are useful when planning and understanding your market. Results 2Day have compiled a list of social media statistics that we hope you find interesting and helpful with your planning. We have broken them into Global Digital Marketing Facts & Statistics, Australian Social Media Facts & Statistics, Social Media Facts & Statistics to help you post and...

Colour Psychology and Digital Marketing

Source: The Logo Company Before you launch your next social media campaign, design your next piece of content, landing page, website or logo, take a moment to think about colour psychology and the impact of colour on digital marketing. It may change the success of your marketing efforts. My take...

Global Digital Marketing Statistics and Facts

Statistics are useful when planning and understanding your market. Results 2Day have compiled a list of statistics and facts that we hope you find interesting and helpful with your planning. We have broken them into Global Digital Marketing Statistics and Facts, Australian statistics, Facebook, LinkedIn, Instagram and Google + statistics as...

Aligning Social Media ROI Metrics to Business Objectives

According to the latest survey from TrustRadius and numerous other recent surveys*, measuring return on investment from social media is the number one challenge for social media teams: “In our survey, “Measuring ROI” was the most commonly cited challenge; 60% of respondents included it as one of the top...

Social Media Facts & Statistics to Help You Post

Facts and statistics can be useful when planning and understanding your market. Results 2Day have compiled a list of statistics and facts to help you post so you can attain your social media goals and objectives. Ideal length for a Facebook post for maximum engagement – 40 characters (DMR) Day...

The Value of Enterprise Listening

Enterprise Listening/Social media listening/Social media intelligence – there are many terms to describe turning social media data into actionable marketing and business strategy insights. Forrester Research defines Social Intelligence as: “customer and business insights derived from social media channels, used to drive business strategy and answer business questions” Whichever term you use,...

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