Updated: February 20, 2019 One of the main reasons we love digital marketing is that it’s easy to measure success. You can measure page views, click-through rates, impressions, conversion rates, the list is endless! The objective of this blog is to understand...
Everyone wants an app these days…. But really, should we? What do we want to achieve? If it is to make money, is that possible or are apps simply a way to drive customers to a website or provide an extra service? If making money from your app is your goal,...
These days, buyers rarely pick up the phone when salespeople call. They expect to research, short-list and decide on purchases, on their own with the help of the Internet over salespeople. Even top-end B2B buyers do much of their research online prior to having...
Understanding your buyer is key to good digital marketing. This includes understanding their interests, likes/dislikes and defining characteristics. We use buyer personas for this and you can read about buyer personas in our blog and you can download our buyer...
[vc_row][vc_column] [vc_column_text] What is the difference between remarketing and retargeting? Both remarketing and retargeting are terms used to refer to the use of cookies to serve ads to previous visitors of your website. Google uses the term remarketing for...
[vc_row][vc_column] [vc_column_text] Even though the focus is shifting heavily to social media, we shouldn’t forget the impact of targeted email marketing. According to Mark the Marketer, email marketing delivers the highest ROI at $44.25 for every dollar spent (SEO...
[vc_row][vc_column][vc_column_text]Buyer Personas have been around since 1999, initially to assist software designers to focus on usability. These days, digital marketers are using buyer personas to understand buyer behaviour and how to best tailor marketing messages...
So what is sentiment analysis? Google dictionary defines it as: [vc_row][vc_column][text_box][vc_column_text] the process of computationally identifying and categorising opinions expressed in a piece of text, especially in order to determine whether the writer's...
When Digital Marketing is mentioned, most people immediately think SEO and keywords. Which of course are very important. I am sure you can find a lot of information on how to optimise your SEO. However, my sales management background automatically gets me thinking...