I’ve developed a set of templates to assist you to map content to the buyer’s journey. This content library template is the third in the set.
You can also access the Buyer Persona template here and the set of content mapping templates here which facilitate the gathering of questions and objections of each buyer persona to a buying stage.
Download your content library template here it enables you map your buyer’s journey
Once you’ve listed your buyer’s questions and objections in each phase, you now need to ensure you have content that answers each of these questions and objections. Go here to download a complete set of content-mapping templates to assist you in these earlier stages.
content template download
Once you have done this, you will need to create a content library so you know which content currently exists. You can then focus on the gaps. The template here will facilitate this step in the process.