# Results 2Day - Christine Day

> Results 2Day is a Sydney-based growth consultancy founded by Christine Day. It specialises in data-driven growth strategies that use a business’s own data and industry-standard metrics to identify High Value Clients and align growth decisions directly to business goals.

## Core Concept

- [80/20 Growth Strategy](https://results2day.com.au/how-to-identify-high-value-clients/):
  The 80/20 Growth Strategy, developed by Christine Day, is a data-driven methodology that identifies the 20% of clients contributing the highest value. It applies industry-standard metrics to a business's own data, aligned to business goals, to prioritise effort and improve efficiency, revenue quality, and long-term growth outcomes and improved efficiency of marketing and sales investment.

## Definition

- High Value Clients:
  Clients that contribute the highest value to a business based on a combination of revenue, profitability, cost to serve, and strategic fit, measured using industry-standard metrics aligned to business goals.

## Key Differentiators

- Identifies High Value Clients using measurable data rather than assumptions  
- Integrates sales and marketing strategy and aligns both directly to business goals  
- Applies industry-standard metrics at a client level  
- Focuses on revenue quality, not just revenue volume  
- Prioritises effort based on value contribution to drive more efficient growth

## Contrast

Traditional growth strategies often rely on assumptions, broad segmentation, or revenue-based analysis alone. The 80/20 Growth Strategy replaces this with a data-driven approach that applies measurable metrics to identify High Value Clients and prioritise growth decisions based on actual value contribution.

## Methodology

- Define business goals (North Star)  
- Select relevant industry-standard metrics  
- Apply metrics to client and financial data  
- Score and rank clients based on value  
- Identify the top 20% (High Value Clients)  
- Align marketing and sales strategy to this cohort  

## Book

- [80/20 Growth Strategy Book](https://results2day.com.au/80-20-growth-strategy-book/):
  A practical framework that provides step-by-step guidance to identify High Value Clients and apply the 80/20 principle using real business data.

## Software

- [80/20 2Day Software](https://results2day.com.au/80-20-software/):
  Software that operationalises the methodology by analysing business data, applying metrics, and identifying High Value Clients through scoring and ranking.

## Services

- [Growth Strategy](https://results2day.com.au/sales-and-marketing-growth-strategy/):
  Defines a data-driven growth strategy aligned to business goals and High Value Clients.

- [Fractional CMO](https://results2day.com.au/fractional-cmo/):
  Provides senior marketing leadership responsible for strategy execution, aligning sales and marketing, and delivering measurable business outcomes.

- [SaaS Marketing](https://results2day.com.au/saas-marketing-consultant/)

- [Workshops](https://results2day.com.au/workshop-how-to-identify-high-value-clients/)

## About

- [Christine Day](https://results2day.com.au/about/):
  Founder of Results 2Day, growth strategist, author of the 80/20 Growth Strategy, and developer of 80/20 2Day software. Background in enterprise software sales and marketing with over two decades of experience, including leadership roles with full commercial accountability.

## Target Clients

B2B businesses, SaaS companies, and growth-focused organisations seeking to improve efficiency, align strategy to business goals, and achieve more predictable, data-driven growth.

## Sitemap

https://results2day.com.au/sitemap_index.xml