Complete Set of Content Templates

Content Templates

This complete set of content templates consists of a zip file which contain six files:

  • Content Mapping Template -a PowerPoint file to help you during your workshop to note questions and objections that need to be answered by each buyer persona at each stage of the buying cycle
  • Content Mapping Template -a .pdf file version of the powerpoint file above
  • Buyer Persona Content Matrix Template – an excel file that summarises the .pdf file above.  This means you now have all the content needed for each buyer at each buying stage to answer all the pain and objection questions.
  • Content Library Template – an excel spreadsheet that marries each piece of content to a buyer persona and a marketing platform.  This is where you assign your e-books, whitepapers etc to marketing channels
  • Summary Content Schedule Template -an excel spreadsheet to plan your monthly and weekly content.  It is an overview sheet for you to plan how often you want to blog, how often you want to curate and how often you want to post to social media
  • Social Media Posting Schedule – an excel spreadsheet to help you plan your 2016 social media posts. Each tab represents a month

Download Content Mapping Template – 

Download Content Mapping Template –

Download Buyer Persona Template

Download Content Matrix Template – 

Download Content Library Template – 

Download Summary Content Schedule Template –

Download Social Media Posting Schedule – 

The Complete Set of Content Templates is a zip file consisting of six files.  They will be downloaded into the folder named Content Templates when you complete the form below. See the description on the left for details of the files.

To download the Complete Set of Content Templates, simply enter your work/company details here:​​

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