Category Archives: R2D Blog

One of the main reasons we love digital marketing is that it’s easy to measure success.  You can measure page views, click-through rates, impressions,  conversion rates, the list is endless! The objective of this blog is to understand advertising benchmark conversion rates so you can compare your results against others.  However, please bear in mind, there…

Understanding your buyer is key to good digital marketing. This includes understanding their interests, likes/dislikes and defining characteristics. We use buyer personas for this and you can read about buyer personas in our blog and you can download our buyer persona template here. This blog will extend this understanding to buyer psychology to understand how buyers think and…

Buyer Personas have been around since 1999, initially to assist software designers to focus on usability. These days, digital marketers are using buyer personas to understand buyer behaviour and how to best tailor marketing messages for success.  Why don’t you check out Results 2Day’s special Buyer Persona Creation Offer?  It won’t last long. This blog aims…

Everyone wants an app these days…. But really, should we?  What do we want to achieve?  If it is to make money, is that possible or are apps simply a way to drive customers to a website or provide an extra service?  If making money from your app is your goal, this blog steps through…

What is the difference between remarketing and retargeting? Both remarketing and retargeting are terms used to refer to the use of cookies to serve ads to previous visitors of your website. Google uses the term remarketing for their version of this process. However, remarketing has historically been used for email or internal marketing to existing…

So what is sentiment analysis? Google dictionary defines it as: the process of computationally identifying and categorising opinions expressed in a piece of text, especially in order to determine whether the writer’s attitude towards a particular topic, product, etc. is positive, negative, or neutral. Simply put, for the purposes of social media, it is the…

These days, buyers rarely pick up the phone when salespeople call. They expect to research, short-list and decide on purchases, on their own with the help of the Internet over salespeople. Even top-end B2B buyers do much of their research online prior to having contact with a salesperson. That is why a thorough digital presence…

Even though the focus is shifting heavily to social media, we shouldn’t forget the impact of targeted email marketing. According to Mark the Marketer, email marketing delivers the highest ROI at $44.25 for every dollar spent (SEO ranked second at $22.24 and banner ads yielded the lowest ROI).  It sounds compelling, doesn’t it! Email is still a very effective form…

When Digital Marketing is mentioned, most people immediately think SEO and keywords. Which of course are very important. I am sure you can find a lot of information on how to optimise your SEO.  However, my sales management background automatically gets me thinking about automating and mapping the buyer’s journey.  You’re probably thinking, “too hard!!”….

Have you ever posted on social media and thought, “what a great post!”, only to be disappointed that it didn’t get the results you hoped for? It may have been that only a few people saw the post and, therefore, it didn’t generate the maximum potential shares and reach. Getting posts in front of the…