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Tips
Do you really need a Digital Marketing Plan?

Do you really need a Digital Marketing Plan?

by Christine Day | Nov 18, 2015 | Digital Marketing, Tips

  These days, buyers rarely pick up the phone when salespeople call. They expect to research, short-list and decide on purchases, on their own with the help of the Internet over salespeople. Even top-end B2B buyers do much of their research online prior to having...
The Importance of Sentiment Analysis in Social Media

The Importance of Sentiment Analysis in Social Media

by Christine Day | Sep 11, 2015 | Enterprise Listening, Know-How, Social Media, Tips

  So what is sentiment analysis? Google dictionary defines it as:  [vc_row][vc_column][text_box][vc_column_text]  the process of computationally identifying and categorising opinions expressed in a piece of text, especially in order to determine whether the...
The best times to post on social media

The best times to post on social media

by Christine Day | Sep 1, 2015 | Digital Marketing, Know-How, Social Media, Tips

Have you ever posted on social media and thought, “what a great post!”, only to be disappointed that it didn’t get the results you hoped for? It may have been that only a few people saw the post and, therefore, it didn’t generate the maximum potential shares and...
Social Media Facts & Statistics to Help You Post

Social Media Facts & Statistics to Help You Post

by Christine Day | Aug 6, 2015 | Social Media, Statistics, Tips

[vc_row][vc_column width=”1/1″][vc_column_text]Facts and statistics can be useful when planning and understanding your market. Results 2Day have compiled a list of statistics and facts to help you post so you can attain your social media goals and...
Colour Psychology and Digital Marketing

Colour Psychology and Digital Marketing

by Christine Day | Jul 6, 2015 | Design, Digital Marketing, Social Media, Tips

[vc_row][vc_column][/vc_column][/vc_row][vc_column][/vc_column][vc_column_text] Source: The Logo Company   Before you launch your next social media campaign, design your next piece of content, landing page, website or logo, take a moment to think about colour...
Aligning Social Media ROI Metrics to Business Objectives

Aligning Social Media ROI Metrics to Business Objectives

by Christine Day | Jun 23, 2015 | Enterprise Listening, Know-How, Social Media, Tips

[vc_row][vc_column width=”1/1″][vc_column_text]According to the latest survey from TrustRadius and numerous other recent surveys*, measuring return on investment from social media is the number one challenge for social media teams:...
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