Enterprise Listening Archives

The Importance of Sentiment Analysis in Social Media

by Christine Day | Sep 11, 2015 | Enterprise Listening, Know-How, Social Media, Tips

So what is sentiment analysis? Google dictionary defines it as: [vc_row][vc_column][text_box][vc_column_text] the process of computationally identifying and categorising opinions expressed in a piece of text, especially in order to determine whether the...

Aligning Social Media ROI Metrics to Business Objectives

by Christine Day | Jun 23, 2015 | Enterprise Listening, Know-How, Social Media, Tips

[vc_row][vc_column width=”1/1″][vc_column_text]According to the latest survey from TrustRadius and numerous other recent surveys*, measuring return on investment from social media is the number one challenge for social media teams:...

The Value of Enterprise Listening

by Christine Day | Jan 20, 2015 | Enterprise Listening, Social Media, Tips

[vc_row][vc_column][vc_column_text]What is Enterprise Listening? Enterprise Listening/Social media listening/Social media intelligence – there are many terms to describe turning social media data into actionable marketing and business strategy...