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Enterprise Listening
The Importance of Sentiment Analysis in Social Media

The Importance of Sentiment Analysis in Social Media

by Christine Day | Sep 11, 2015 | Enterprise Listening, Know-How, Social Media, Tips

  So what is sentiment analysis? Google dictionary defines it as:  [vc_row][vc_column][text_box][vc_column_text]  the process of computationally identifying and categorising opinions expressed in a piece of text, especially in order to determine whether the...
Aligning Social Media ROI Metrics to Business Objectives

Aligning Social Media ROI Metrics to Business Objectives

by Christine Day | Jun 23, 2015 | Enterprise Listening, Know-How, Social Media, Tips

[vc_row][vc_column width=”1/1″][vc_column_text]According to the latest survey from TrustRadius and numerous other recent surveys*, measuring return on investment from social media is the number one challenge for social media teams:...
The Value of Enterprise Listening

The Value of Enterprise Listening

by Christine Day | Jan 20, 2015 | Enterprise Listening, Social Media, Tips

[vc_row][vc_column][vc_column_text]What is Enterprise Listening?   Enterprise Listening/Social media listening/Social media intelligence – there are many terms to describe turning social media data into actionable marketing and business strategy...
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