by Christine Day | Mar 3, 2017 | Digital Marketing, Know-How, Social Media, Statistics
Updated: February 20, 2019 One of the main reasons we love digital marketing is that it’s easy to measure success. You can measure page views, click-through rates, impressions, conversion rates, the list is endless! The objective of this blog is to understand...
by Christine Day | Nov 26, 2015 | Digital Marketing, Know-How
Everyone wants an app these days…. But really, should we? What do we want to achieve? If it is to make money, is that possible or are apps simply a way to drive customers to a website or provide an extra service? If making money from your app is your goal,...
by Christine Day | Sep 17, 2015 | Digital Marketing, Know-How
[vc_row][vc_column][vc_column_text]Buyer Personas have been around since 1999, initially to assist software designers to focus on usability. These days, digital marketers are using buyer personas to understand buyer behaviour and how to best tailor marketing messages...
by Christine Day | Sep 11, 2015 | Enterprise Listening, Know-How, Social Media, Tips
So what is sentiment analysis? Google dictionary defines it as: [vc_row][vc_column][text_box][vc_column_text] the process of computationally identifying and categorising opinions expressed in a piece of text, especially in order to determine whether the...
by Christine Day | Sep 2, 2015 | Digital Marketing, Know-How
When Digital Marketing is mentioned, most people immediately think SEO and keywords. Which of course are very important. I am sure you can find a lot of information on how to optimise your SEO. However, my sales management background automatically gets me thinking...
by Christine Day | Sep 1, 2015 | Digital Marketing, Know-How, Social Media, Tips
Have you ever posted on social media and thought, “what a great post!”, only to be disappointed that it didn’t get the results you hoped for? It may have been that only a few people saw the post and, therefore, it didn’t generate the maximum potential shares and...
