by Christine Day | Mar 3, 2017 | Digital Marketing, Know-How, Social Media, Statistics
Updated: February 20, 2019 One of the main reasons we love digital marketing is that it’s easy to measure success. You can measure page views, click-through rates, impressions, conversion rates, the list is endless! The objective of this blog is to understand...
by Christine Day | Nov 26, 2015 | Digital Marketing, Know-How
Everyone wants an app these days…. But really, should we? What do we want to achieve? If it is to make money, is that possible or are apps simply a way to drive customers to a website or provide an extra service? If making money from your app is your goal,...
by Christine Day | Nov 18, 2015 | Digital Marketing, Tips
These days, buyers rarely pick up the phone when salespeople call. They expect to research, short-list and decide on purchases, on their own with the help of the Internet over salespeople. Even top-end B2B buyers do much of their research online prior to having...
by Christine Day | Oct 26, 2015 | Digital Marketing
Understanding your buyer is key to good digital marketing. This includes understanding their interests, likes/dislikes and defining characteristics. We use buyer personas for this and you can read about buyer personas in our blog and you can download our buyer...
by Christine Day | Oct 6, 2015 | Digital Marketing
[vc_row][vc_column] [vc_column_text] What is the difference between remarketing and retargeting? Both remarketing and retargeting are terms used to refer to the use of cookies to serve ads to previous visitors of your website. Google uses the term remarketing for...
by Christine Day | Sep 19, 2015 | Digital Marketing
[vc_row][vc_column] [vc_column_text] Even though the focus is shifting heavily to social media, we shouldn’t forget the impact of targeted email marketing. According to Mark the Marketer, email marketing delivers the highest ROI at $44.25 for every dollar spent (SEO...
