How to Optimise your email marketing

How to Optimise your email marketing

[vc_row][vc_column] [vc_column_text] Even though the focus is shifting heavily to social media, we shouldn’t forget the impact of targeted email marketing. According to Mark the Marketer, email marketing delivers the highest ROI at $44.25 for every dollar spent (SEO...
Buyer Personas

Buyer Personas

[vc_row][vc_column][vc_column_text]Buyer Personas have been around since 1999, initially to assist software designers to focus on usability. These days, digital marketers are using buyer personas to understand buyer behaviour and how to best tailor marketing messages...
Mapping The Buyer’s Journey

Mapping The Buyer’s Journey

When Digital Marketing is mentioned, most people immediately think SEO and keywords. Which of course are very important. I am sure you can find a lot of information on how to optimise your SEO.  However, my sales management background automatically gets me thinking...