Monetise Your Free App

Monetise Your Free App

  Everyone wants an app these days…. But really, should we?  What do we want to achieve?  If it is to make money, is that possible or are apps simply a way to drive customers to a website or provide an extra service?  If making money from your app is your goal,...
Buyer Psychology

Buyer Psychology

  Understanding your buyer is key to good digital marketing. This includes understanding their interests, likes/dislikes and defining characteristics. We use buyer personas for this and you can read about buyer personas in our blog and you can download our buyer...
Retargeting

Retargeting

[vc_row][vc_column] [vc_column_text] What is the difference between remarketing and retargeting? Both remarketing and retargeting are terms used to refer to the use of cookies to serve ads to previous visitors of your website. Google uses the term remarketing for...