Buyer Personas have been around since 1999, initially to assist software designers to focus on usability. These days, digital marketers are using buyer personas to understand buyer behaviour and how to best tailor marketing messages for success. Why don’t you check out Results 2Day’s special Buyer Persona Creation Offer? It won’t last long.
This blog aims to outline the basics of a buyer persona including what it is, why it is important, how to create them as well as their role in the Buyer’s Journey. Results 2Day has also developed a Buyer Persona template, which you can access here, and a sample set of interview questions. Contact us if you would like a copy of the questions. If you have read my other digital marketing blogs such as Mapping the Buyer’s Journey, you’ll know that I am a fan of creating Buyer Personas prior to embarking upon other digital marketing initiatives. This is because buyer personas put you in your customer’s shoes. They help you deeply understand your buyer. Which of course, is critical if you want your digital marketing efforts to be successful and meet your objectives. It will ensure your marketing efforts resonate with your buyer and stand out from the crowd.
What is a Buyer Persona?
Wikipedia defines Buyer Personas as: