When Digital Marketing is mentioned, most people immediately think SEO and keywords. Which of course are very important. I am sure you can find a lot of information on how to optimise your SEO. However, my sales management background automatically gets me thinking about automating and mapping the buyer’s journey. You’re probably thinking, “too hard!!”. Well, mapping the buyer’s journey may be easier than you think.
we can help you map buyer’s journey
we can help you map buyer’s journey
Mapping the buyer’s journey
we can help you map buyer’s journey
After reviewing your website and making sure you’re happy with the look and feel, messaging, content and SEO, you’ll probably turn to Google or Bing Ads and Social Media. However, I would argue that before doing that, you should identify your buyer personas and map the buyer’s journey. Once this is done, you can define the content needed, and then you can then focus on ads and social media. Why? Because once you have defined your content, your SEO and social media will be far more successful. Mapping the buyer’s journey is the first stage of understanding your content requirements.
we can help you map buyer’s journey
we can help you map buyer’s journey
BUYER PERSONAS
Let’s have a look at the process. Firstly, setting up buyer personas are important. This will help you understand your buyers, what they are looking for, where they go on the internet to find information, what pains they are are experiencing etc. Results 2Day have also written a blog and created a buyer persona template to help you. You can read the blog here and download the buyer persona template here. You can start with a few buyer personas and extend them over time if you wish. The best way to understand your buyers is to interview your customers and prospects. It might be time-consuming, but it’s worth the payoff. You get an excellent understanding of your buyers during this process. Results 2Day have created a sample set of interview questions. Contact us if you would like a copy.
we can help you map buyer’s journey
we can help you map buyer’s journe