Australian Social Media Statistics 2015

Statistics can be useful when planning and understanding your market. However, Australian social media statistics are particularly hard to find. So we’ve searched high and low and Results 2Day have compiled a list of statistics that we hope you’ll find interesting and helpful with your planning.

We’ll keep adding to them so make sure you check back for the updates!

Australian Social Media Statistics 2015

If you would like to get more information on Australian Social Media and how we compare with the US and worldwide, our e-book reviews Australian Social Media usage (taking a business perspective) and utilises statistics to compare with US and global social media usage to see if there are any nuances specific to Australia. You can access the e-book here

Australian Social Media Statistics 2015

93% of Australian internet users use Facebook (Sensis)

13 million Australians are active on Facebook each month (Business Insider)

Every day, 10 million Australians are active on Facebook, of which 9 million are on a mobile device (Business Insider)

In just one year (2014), the number of video posts per person on Facebook increased by 52% in Australia (Business Insider)

Australian users are on Facebook all day, although it does bump up in the afternoon and the evening (Business Insider)

Of those Australians that have discovered new information on Facebook, 60% would go on to learn more and about 35% of people who have discovered a business or product on Facebook would share that with their friends (Business Insider)

7 million+ Australian LinkedIn registered users (LinkedIn)

Among internet users, 68% use social networking site (Sensis)

49% of Australian social media users access social media sites every day (Sensis)

55% of Australian marketers believe social media marketing is core to their business (salesforce 2015 State of Marketing)

32% of Australian businesses follow businesses or brands (Sensis)

19% of Australian social media users conduct research into products and services (Sensis)

Of those that conduct research, half go on to make a purchase (49%) and two-thirds (63%) make that purchase online (Sensis)

60% of Australians use “Online review or recommendation from someone within your social media circle” to influence their buying decision (source: Deloitte Australian Media and Consumer Survey 2015)

46% of Australians use “Online review by someone you do not know in real life’(source: Deloitte Australian Media and Consumer Survey 2015)

Social also plays a role in the decision-making process:

one-third of Australian shoppers uses digital devices whilst in-store to make a purchase (source: Deloitte Australian Media and Consumer Survey 2015)

“19% of Australians use social media platforms to research something they want to buy, we found clothing and fashion items most commonly mentioned followed by appliances and furniture and homeware products” (Source: Sensis Social Media Report 2015)

Ads delivered through social platforms are in the top three most influential online ads for 34% of survey respondents” (source: Deloitte Australian Media and Consumer Survey 2015)

We hope you enjoyed these Australian social media facts and statistics.

Just a little about us, Results 2Day is a digital marketing consulting company and we’re focused on business results. We believe that good digital marketing practices can transform a modern business. We are passionate about the profound impact that it can have on a brand. We believe that, if used correctly, digital marketing can transform a business’ go-to-market strategy and provide invaluable on-going feedback to tactics and direction.

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Australian Social Media Statistics 2015

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August 7, 2015

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