Global Digital Marketing Facts & Statistics

[vc_row][vc_column][vc_column_text]Statistics are useful when planning and understanding your market. Results 2Day have compiled a list of statistics and facts that we hope you find interesting and helpful with your planning. We have broken them into Global Digital Marketing Statistics and Facts, Australian statistics, Facebook, LinkedIn, Instagram and Google + statistics as well as a group of statistics to help you post.


In this post we concentrate on global digital marketing statistics:


  • Aligning content to stages in the buyer’s journey can yield 73% higher conversion rates, on average (Aberdeen Group)


  • 4% of B2B marketers said they have generated leads from social media. (CMO)


  • 80% of brands advertised on social media sites in 2014. (DashBurst)


  • Only 20% of CMOs use social networks to engage and collaborate with customers. (MarketingLand)


  • 24% of brands say they do “social listening.” (DashBurst)


  • 78% of companies now have a dedicated social media team, only 26% integrate social media fully into their business strategies (DashBurst)





  • 4 out of 10 social media users have purchased an item online or instore after sharing it or marking it as a favourite on Twitter, Facebook or Pinterest (Social Media Today)




  • Photos give verified users a 35% bump in retweets, compared to what they would get anyway (Twitter)


  • Photos were the most common content posted by Facebook pages, accounting for 75% of posts worldwide – emarketer


  • On average, companies respond to only 30% of social media feedback.What? If almost 90% of businesses are on social, and they are not responding to social feedback, what are they doing? (Investp)


  • Only 44% of questions submitted to companies in tweets are answered within 24 hours and 56% of customer tweets are ignored.(Investp)


  • 81% of Forbes survey respondents admitted that recommendations and posts from family and friends directly impacted on their buying decisions, while 78% of people said that social media posts of companies influence their buying decisions.


  • 66% of marketers plan on increasing their use of Twitter, YouTube and LinkedIn in the future (Social Media Examiner)


  • 3% of marketers are using Facebook, 68% want to learn more about it and 62% plan on increasing Facebook activities. 
(Social Media Examiner)


  • 91% of marketers want to know the most effective social tactics and the best ways to engage their audience with social media 
(Social Media Examiner)


  • 28% of people say they get their news from social media compared to 60% from TV and 29% from newspapers (Digital Information World)



  • LISTENING via social media, rather than shouting/broadcasting is crucial in understanding the opportunity social media may represent to a small business (LinkedIn)



  • Only 20% of CMOs leverage social networks to engage with customers. (IBM)


  • Only 20% of CMOs leverage social networks to engage with customers. (IBM)



  • 20% of B2B marketers don’t measure the ROI of their inbound marketing efforts. (HubSpot)


  • 82% of marketers who blog see positive ROI for their inbound marketing. (HubSpot)


  • 75% of companies using marketing automation see ROI within 12 months, 44% within 6 months. (Salesforce)



  • 66% to 90% of the buying journey is complete before prospects contact a vendor. (Forrester)


  • Inbound marketing delivers 54% more leads into the marketing funnel than traditional outbound marketing. (HubSpot)

We hope you enjoyed these facts and statistics.


Just a little about us, Results 2Day are a digital and social media listening company. We believe that good digital marketing practices can transform a modern business.  We are passionate about social media enterprise listening and the profound impact that it can have on a brand.  We believe that, if used correctly, enterprise listening insights can transform a business’ go-to-market strategy and provide invaluable on-going feedback to tactics and direction.


We have also published:


Please feel free to share! If you would like more information, tips, techniques and templates on digital marketing social media, please sign-up with Results 2Day [/vc_column_text][/vc_column][/vc_row]

Ready To Get Results?

Let’s Do this!