Source: The Logo Company
Before you launch your next social media campaign, design your next piece of content, landing page, website or logo, take a moment to think about colour psychology and the impact of colour on digital marketing. It may change the success of your marketing efforts.
My take on colour psychology is this, it is clear that colour sometimes has an effect on people’s choice and emotions. There are copious amounts of research that confirms this. (Refer to the research noted at the bottom of this blog for details.) Therefore, when trying to influence consumer behaviour, lets try to use everything we can in our arsenal to get the results we want. After all, we’ve got nothing to lose!
What is Colour Psychology?
Wikipedia defines colour psychology as: