Source: The Art Therapy Blog
Purple utilises both red and blue to provide a nice balance between stimulation and serenity that is supposed to encourage creativity
Positive: Spiritual awareness, containment, vision, luxury, authenticity, truth, quality, sophistication, royalty, wealth, wisdom, exotic, prosperity, respect, mystery, grandeur, opulence
Negative: Introversion, decadence, suppression, inferiority
ORANGE.
Positive: Physical comfort, food, warmth, security, sensuality, passion, abundance, fun, creative, youthful, enthusiastic, happy, energetic, excitement, enthusiasm, warmth, change, stimulation
Negative: Deprivation, frustration, frivolity, immaturity.
PINK.
Positive: Physical tranquillity, nurture, warmth, femininity, love, sexuality, survival of the species, romance, love, gentle, calming
Negative: Inhibition, emotional claustrophobia, emasculation, physical weakness, agitation
GREY .
Positive: Psychological neutrality, authority, power, strength, intelligence, thinning / slimming
Negative: Lack of confidence, dampness, depression, hibernation, lack of energy, evil
BROWN.
Positive: Seriousness, warmth, reliability, stability, friendship, Nature, earthiness, reliability, support, warmth, comfort, security, natural, organic
Negative: Lack of humour, heaviness, lack of sophistication, sadness, mourning (in some cultures/societies)
BLACK.
Positive: Sophistication, glamour, security, emotional safety, efficiency, substance, authority, power, strength, intelligence, thinning / slimming, professional, credible, trendy
Negative: Oppression, coldness, menace, heaviness, evil, death or mourning
WHITE.
Positive: Hygiene, sterility, clarity, purity, cleanness, simplicity, sophistication, efficiency, purity, innocence, cleanliness, sense of space, neutrality
Negative: Sterility, coldness, barriers, unfriendliness, elitism, mourning (in some cultures/societies)
Research conducted by Zeenat Jabbar and Lynne Baldwin put to the test the association of colour and a brand’s personality. Their conclusions are as follows:
Hypothesis 1: Brand colour blue is associated with the personality trait, competence (intelligence, secure, & confident) – Accepted;
Hypothesis 2: Brand colour purple is associated with personality trait, sophistication (glamorous, smooth, & charming) – Accepted;
Hypothesis 3: Brand colour orange is associated with personality trait, excitement (daring, imaginative, & exciting) – Accepted;
Hypothesis 4: Brand colour red is associated with personality trait, sincerity (wholesome, down-to-earth, & honest) – Accepted.
Colour Test
If your’e interested in putting colour to the test, why don’t you try this fun 5 minute test for free? The colour test is based on the work of Dr. Max Lûscher. It is used worldwide, and since the 1950’s the test has been given to hundreds of thousands of people.
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